Add to campaign
A branching logic you can add to your automation that will add people to the campaign who have reached the branch and will therefore be sent the relevant SMS, email, WhatsApp or be added to the phone bank audience.
Advertising
A tool where you can target your ads across multiple platforms to members based on the audiences you build.
Analytics
A deeper dive into the results of any campaigns, away from the individual campaign page.
Archive campaign
Selecting this option will permanently delete your campaign.
Audience
The audience are the targets or recipients of a particular campaign. We refer to audiences being ‘built’ through searches whereby particular individuals are included and excluded from the audience based on the criteria selected and the logic set in the search.
Automated campaigns
These are campaigns that are created as part of an automation once launched. Note: such campaigns don’t need to be launched as independent campaigns in order to work in an automation.
Automations
Tailored, automated journeys for efficiently moving people through a series of campaigns and communications.
Awaiting approval
Where admins approve or reject campaigns. Read more to find out how to set up an approval system for campaign sends.
Campaigns
Within Movement a campaign is a particular send or phone bank. For example, one ‘Text blast’ is a campaign. Individual campaigns can be grouped together as part of an overarching goal.
Canned responses
The section of the campaign builder for P2P campaigns where you can add one or more pre-written responses that users have the option to use when replying to recipients.
Close campaign
This gives you the ability to end campaigns so that users no longer have the option to reply to recipients or make phone calls.
Content
The section of the campaign builder where you draft the content of your message.
Decision
A branching logic you can add to your automation that allows you to add a condition for the next step - i.e. something that needs to happen to move someone through the automation.
Delay
A branching logic you can add to your automation that allows you to add a time delay before people move to the next step. You can set a delay of minutes, hours or days.
Email
This might be any communication sent via email through Movement, it could be a particular action or a more general communication, for example, a newsletter or update.
Email senders
Email senders contain a name and email address that are used for email campaigns.
Email templates
By creating email templates for each of your commonly sent emails, you can speed up sending your emails in Movement. You have the option to select the template when building your emails.
Entry rules
The entry rules determine who will start your automation. You can set these rules using any of the criteria available when creating an audience. For example, it could be everyone who is subscribed, is in an organisation or in an imported list or it could be anyone who joined in the last day, gave a specific answer in a campaign, or clicked a specific message.
Exit
A branching logic you can add to your automation that will bring members out of the automation based on the set exit rules.
Exit rules
Setting an exit rule will remove people who meet the exit criteria from the journey, even if they have not completed the automation.
Filter
Filters allow sorting by a particular field. This can be applied when creating audiences, searching campaigns or editing entry rules for automations.
From
The section of the campaign builder for email sends where you select the sender name and email address that will appear when the email arrives into recipients’ inboxes.
Goals
Goals allow you to group campaigns which all have the same overarching objective. Each goal can contain milestones, which are steps towards the overall goal. For example, you might have a goal of ‘attend picket line’ with milestones of ‘respond to an indicative ballot’ and ‘vote yes to strike action’.
Goals - tab
In this tab, you can see your goals, which campaigns are associated with each goal, and how many people have completed the goal.
Group
User groups allow you to control which users can take part in your calling, SMS and WhatsApp peer to peer conversation campaigns.
List
A list is a manual upload of individuals from a CSV, which contains at least one of: membership number, phone number or email. These manually uploaded lists can be used to create an audience. For example, you may create a list from a CSV of people who attended a particular event.
Member detail updates
Have full reign over the data you utilise in Movement by setting up custom fields to help you build an audience and effectively target campaigns.
Members
An individual within Movement that is part of your organisation, for example, a member of a union or political party. They may be subscribed or not.
Nested groups
When building an audience or editing entry rules for an automation, a nested group allows you to add multiple criteria and select if all or any of the criteria within the group have to be met.
Organisations
In Movement, an ‘organisation’ is a particular structure within a broader organisation. So, each part of an overarching organisation is an organisation within itself in Movement. It is this which allows for effective distributed organising at national, local and hyperlocal levels.
For a union, these organisations might look like: National > Regional > Branch > Employer. For a political party: National > Constituency > Ward. And for a charity or NGO, there might simply be one National organisation.
Peer to peer conversations
Conversation campaigns allow replies to be sent and received between peers, for example a volunteer organiser and a member. Within Movement this campaign is called a ‘conversation campaign’ but we may refer to these externally or within support articles as ‘peer to peer conversations’ as we lean into technical, descriptive language. We may abbreviate this to ‘P2P’ only after introducing the full term.
Phone
A phone calling campaign is where you chat to members and supporters over the phone. When lots of calls are happening with multiple volunteers taking part, we refer to this as a phone bank or phone banking campaign.
Preview
The section of the campaign builder where you can preview what the campaign will look like with a member’s details included, send sample messages to your colleagues, and send or schedule the send the campaign.
Refresh audience
For launched, ongoing campaigns, you have the ability to refresh audiences to make sure they are current and accurate. This is particularly useful for phone campaigns.
Roles
There are different types of roles, default and custom-made, that determine what the user has access to and the ability to manage on Movement.
Script & questions
The section of the campaign builder for phone and survey campaigns where you can create logic-based interactive scripts that head down multiple branches.
Settings
The place where admins can manage and edit particular things in Movement, for example, adjusting roles and permissions.
This can also refer to the section of the campaign builder where you can modify the settings of your campaign.
SMS
When referring to text messaging, we lean into the technical term, SMS because this avoids confusion where ‘text’ can have multiple meanings and it is a more global term, being a cognate across many languages.
Subject
The section of the campaign builder for email sends where you can write your subject line and an optional slug that will be the first thing the recipient sees in their inbox.
Supervisor
Users who take part in phone campaigns can escalate calls when necessary to a supervisor.
Supporters
Supporters are anyone else on your list - e.g. people who come to a your trade union event and want to be contacted but aren't members of your trade union.
Synced audiences
A synced audience is the ability to sync an audience built in Movement with your ads accounts on Meta or Google in one simple step.
Tags
Tags are labels, which can be manually added to campaigns to help catalogue, order and filter your campaigns.
To
The section of the campaign builder where you select the audience you wish to send the campaign to.
Upload
All individuals within Movement including members of your organisation, ex-members and non-members. A non-member might be a supporter of your organisation, for example, someone who supports your campaigns but is not a registered member. Any individual may be subscribed or not.
Use search
You can use the search from your quick start audiences as a basis to build new audiences.
Users
The place where admins can see, invite, approve and group users. A user is someone who uses Movement proactively, to either build or take part in campaigns. All roles such as volunteer and admins are types of user.
This can also refer to the section of the campaign builder for P2P sends where you determine which groups in your organisation can take part in the campaign. By default, anyone who's a user within your tier of organisation has access to this campaign. If you need users at different tiers to have access, you can add them to user groups, and grant these user groups access above.
Volunteer anywhere
Users who have this permission can pick any target organisation in a phone or peer-to-peer campaign.
WhatsApp message
When referring to WhatsApp communications, we use message rather than text. We refer to a WhatsApp message and WhatsApp messaging. We do not refer to a WhatsApp text or WhatsApp texting as this does not match colloquial language around WhatsApp communications.