Create and send SMS blasts
From GOTV for a key selection race to reminding members to post their ballots, SMS blasts are the perfect way to send a personalisable broadcast message that will effectively mobilise your supporters.
How to create and send an SMS blast via Movement.
- Go to the campaigns tab, click “Create Campaign”, select the Text option in the pop-up box and then “One Way Blast”.
- Enter a distinctive campaign name, so that you can easily find it later in the campaigns page.
- After selecting the “begin” button, you will arrive at the campaign builder which takes your through 6 steps: Goals, To, From, Content, Settings and Preview
Goals
Goals allow you to group multiple campaigns with a shared goal together and efficiently group everyone who meets the goal to make managing audiences and tracking results easier. For example, when running a get out the vote operation for a ballot, you can set up a goal for the ballot of people voting.
Read more about how to create efforts and goals.
To
Select your audience for your SMS blast.
Read more about audiences and how to create them.
From
When the message appears as a notification, you can choose to have the sender appear as a phone number or a named sender which you can customise.
Content
Enter the text of your message. You can use custom fields, such as first name, address etc. to personalise the message for every recipient in your audience.
You can also send multiple versions of your SMS blast by clicking add version. This would mean that your audience will receive different versions. For example, if you have 2 different versions of your SMS blast, half of your audience will receive version 1 while the other half will receive version 2.
Settings
Send all messages at once, or customise to drip send a set number of messages out per hour between specific times.
Preview
✅Check your personalisation by selecting any contact to show an accurate preview of the message they will receive.
✅Check your message and different versions of the message end to end by sending yourself or a colleague a sample of your SMS message.
Results
Click through to the sent campaign to see results.
