Branching scripts on SMS surveys
Movement allows you to create logic-based interactive scripts that head down multiple branches. By using branching scripts you can create different journeys for people based on the answers they give.
It is possible to use branching scripts on both phone campaigns and SMS/WhatsApp surveys and the set up is identical for each type of campaign.
Setting up a branching script
Step 1: Create the questions for your script, including questions for each branch
Step 2: Apply the logic
Once you have set up all your questions you can set the logic for each branch by selecting the follow up question or instruction for each question or answer. Always make sure each branch ends with "end the questions"
For each multiple choice answer, you can set which question or instruction follows a specific answer. For open questions or instructions you can select the next step for everyone.
To add logic, click the three dots in the bottom right of the question box and click show advanced settings. This will then show a drop down for each question answer where you can select the next step for each branch.
For instructions, open questions and SMS, the follow up is the same for everyone but is selected in the same way.
Step 3: Double check your script is set up correctly
Make sure every branch leads to "end the questions" in the script preview. Then launch your campaign.